Research

Where ideas meet evidence.

This is where I explore how technology continues to transform marketing — the way brands communicate, create, and connect. I share reflections from my academic work, the readings that shaped my thinking, and the questions that drive me forward:
how do we use data ethically, what does personalization really mean, and how can technology make marketing more human?

My goal isn’t to simplify research — it’s to make it alive.
Because the more we understand how marketing evolves, the more power we have to shape it consciously.